Strategic Evaluation of Apple Inc Essay Example | Topics and Well Written Essays - 2000 words

Strategic Evaluation of Apple Inc - Essay Example The annual revenue of Apple for the fiscal year of 2015 is $233 till September (Apple, 2015). Apple Inc. is found to provide high level brand products. It offers the most valuable brands to its customers. The organization offers the best personal experience of computing to the students, inventive proficient, educationist and clients across the world through its inventive hardware (De Wit and Meyer, 2010). It is a perpendicularly incorporated organisation that supplies and industrializes a wide range of software, hardware as well as many operating systems that are innovative. Apple followed this strategy to sustain the company’s profit level with a pledge that they would not lose their margins and growth of profits by investing in somewhere else. The main reason behind the adoption of this strategy is to ensure that they look up to all the significant segments of the company by investing mainly on research and development (R&D). However, there are other strategies as well that Apple Inc can adopt for its future growth (Ocasio and Joseph, 2008). This may include marketi ng and advertising. The paper thus focuses on the strategies of Apple Inc. and evaluates them. It also suggests a potential alternative strategy that the organization can adopt for its marketing purpose. The figure below shows the advertising budget of Apple Inc. It can be seen from the table that the budget of Apple Inc is 1.8 billion$ in the year 2015, almost a double from that of the year 2011. Though the company’s advertising budget is not largest among its competitors, but the organisation uses it most effectively. Recently, Apple integrated with the market of mobile phone for a new model of iPhone. According to Mintel (2015), Apple Inc. is a ‘multimedia download market’. This is because, the Company is able to transfer anything in the form of copy from the internet to portable devices, personal computers etc.

Focus on Trash Island, Save Our Life Essay Example for Free

Focus on Trash Island, Save Our Life Essay Ignored by humans for decades of years, garbage floating on the ocean has become a trash island. The island consists of plastic bags, cans, tires and other plastic debris. The worse thing is that the trash island is still growing. The seawater in the center of Subtropical Airflow of pacific flows extremely slowly, with the addition of weather patterns, a large amount of garbage gather in this place. Year after year, a trash island has formed, which was called â€Å"the eighth continent†. It consists of four million tons of pelagic plastics, chemical sludge, and other debris, researchers estimate island area may be twice the size of Texas! (Wikipedia.com) The floating debris can absorb organic pollutants from seawater, and then such debris can be ingested by small fish, which are then eaten by larger fish. Many of these fish are then consumed by humans, resulting in their ingestion of toxic chemicals. (Ballard 2004). Therefore, human life will be threatened by this situation. What should be done to reduce the amount of pollution and garbage building up on trash islands? It is undeniable we should take this problem seriously; otherwise humans will be faced with disaster. After realized how urgent we should clean the trash island, humans did a lot of work, try to diminish it. Once it was a project called â€Å"Project Kaisei†, which devoted to study the ways of cleaning up the trash island. According to the material, in 2009, Project Kaisei embarked on its first expedition to the Pacific Patch. There are two vessels in this trip, one is the â€Å"Kaisei†, and the other is the â€Å"New Horizon†. Each research vessel had a crew of scientists and volunteers on board in order to research the effects that might be occurring as a result of the large amounts of floating debris in this area of ocean. Investigation was carried out for material science, toxicity, invasive species, ecosystem impact and new catch methods to develop ways for removing some of the debris in the future in a larger scale.(projectkaisei.org). Similar projects are taken; scientists and government are trying to find ways to recycle plastic wastes. Project Kaisei drawn out a plan to save the ocean, which will raise about 200 million dollars in the next 18 month, then it will clean up more than 400,000 tons of garbage; those garbage can be decomposed as fuel. The Kaisei Project indeed got a good return, basically it clean up part of the island, however, the island is still growing because those factories never stop dumping plastic waste into the ocean. Take the real situation into consideration, I think the best strategy we should do is to avoid the island growing bigger. Charles Moore, who firstly found â€Å"the eighth continent†, said even cost all the countrys financial resources, and killed a large number of wildlife, it is impossible to clean up the whole trash island in the Pacific Ocean. (Earth Island Journal, 2010). The technology may not be advanced so much that we can’t clean up the whole island at present; moreover, the costs have far exceeded the benefits. I believe we should develop the technology firstly and seek out the most effective and economical process to recycle and resolve the trash. On the other hand, we can take other actions to prevent more debris from inflowing the ocean. And the costs will be much lower than cleaning the island up. Unquestionably the garbage island is a serious issue that worth to think. Prevention may not solve the problem once for all, but it can avoid it getting worse. And it is practical and workable, has a chance to be enacted. Government can encourage entrepreneur to develop green industry; policy can be carried out to close those factories which had high pollution productive process. Research and development department has the ability to improve technology, as a result, the discharge of pollutant will be reduced and eliminated. Communities can contribute by lobbying companies to find environmentally safe alternatives to plastic and formulate reusable packaging. â€Å"International treaties prohibiting dumping at sea must also be enforced, such as prohibiting sewage from being allowed to flow into the ocean, or eliminating the use of plastic bags†(Silverman, 2007). Factories can find a way to reduce the discharge of plastic waste, or they can stop dumping the wasted into the ocean; there must be approach to resolve the waste rather than simply discard them to the sea. With all efforts, the trash island will not bigger any more. Beyond this, our individual should stop dumping plastic wastes into the sea. As an article said, about 80% of the debris comes from land, much of which is plastic bags, bottles and other consumer products as wind â€Å"blows plastic rubbish out of littered streets and landfills where it gets into rivers and storm drains before riding the tides and currents out to sea† (Grant, 2009). Some tourists always think the ocean is â€Å"a big trash dustbin†, they enjoy the scenery as well as drop the trash unconsciously. Environmental protection advertisement, public announcement and collection can be made to wake up the awareness of environmental protection from human. Although it’s hard to persuade those factories to close down their pollution business, the policies still need to be put into effect. It is indeed the most helpful approach to prevent the trash island grow up. At the national level in the United States, authorities like the Clean Water Act, the Resource Conservation and Recovery Act, and the Pollution Prevention Act of 1990 do not specifically mention marine debris, but include standards applicable to the control of land based sources of marine debris (Interagency 2008). The most important thing is, such management can heighten human’s awareness of protecting environmental, constant dropping wears the stone, I believe it will lead a right direction. If we can change our habits, the trash island will not grow. â€Å"Ultimately more plastic recycling and wider use of biodegradable materials is the best hope for controlling these garbage patches† (McLendon, 2010). Without global effort, we cannot successfully control the situation and protect the ocean environment; marine animals and human’s life will be at risk. Changes and actions need to be made, thus we can fix the problem and prevent it from occurring again. In conclusion, reduction of sources and international collaboration for cleanup is the most efficient way to reduce the expansion of the trash island. Work Cited Project Kaisei Capturing the Plastic Vortex. Project Kaisei Capturing the Plastic Vortex. N.p., n.d. Web. 05 Dec. 2012. Ballard, K. ―The importance and conservation of Biomes.â€â€" University of California. (2004) Great Pacific Garbage Patch. â€Å"Wikipedia. Wikimedia Foundation http://en.wikipedia.org/wiki/Great_Pacific_Garbage_Patch. Captain Charles Moore. Earth Island Journal, Aug. 2009. Web. 05 Dec. 2012. Silverman,J.(2007,September 19).Why is the Worlds Biggest Land fill in the Pacific Ocean Retrieved February13,2012,from HowStuffWorks: http://science.howstuffworks.com/environmental/earth/oceanography/greatYpacificYgarbageYpatch3.html Grant, R.(2009,April 24).Drowning in plastic: The Great Pacific Garbage Patch is twice the size of France.TheTelegraph . Interagency Report on Marine Debris Sources, Impacts, Strategies and Recommendations. Interagency marine debris coordinating committee (2008) McLendon,R.(2010,February 24).WhatistheGreatPacificGarbagePatch? Retrieve d February 13, 2012,from Mother Nature Network: http://www.mnn.com/earthYmatters/translatingYuncleYsam/stories/whatYisYtheYgreatYpacificYoceanYgarbageYpatch

The Success of Gateway Computer :: GCSE Business Marketing Coursework

The Success of Gateway Computer Gateway 2000 was formed by Ted Waitt(CEO), in September 1985, in Sioux City, Iowa. The company was founded along with Senior Vice president Mike Hammond. In 1990, as the company began to blossom it was moved to its current location in North Sioux City, South Dakota. They formed Gateway 2000 with one goal in mind- to offer PC buyers a logical alternative to high markups, limited choices and inadequate support, common in the retail PC market (Gateway.com 1). These two partners started selling hardware and software to people who owned Texas Instrument computers. The placed ads in computer related publications, selling to the end user. These two guys were the pioneers of direct-marketing in the PC industry. Finally in 1987 Ted Waitt recognized the possibility of selling fully configured computers, at good prices. This idea gave Gateway a tremendous push forward into the computer industry. In 1987 the company reported revenues of 1.5 million dollars, later in 1989, it jumped to an astounding 70.6 million dollars. Finally, in 1996, they jumping into the billions with 5.04 billion dollars. In 1993, Gateway became a traded company in the NASDAQ market system under the symbol GATE. Making improvement along the way they moved to the New York Stock Exchange on May 22, 1997 and uses the symbol GTW. On June 16, 1997 the stock split. Gateway 2000 is a leading global marketer of personal computers. Although they are a leader in global marketing they have a problem with their laptop division. the laptop division holds one of the lowest market shares in the market. Toshiba the leader in market share holds 21.2 percent of the market, Compaq holding 15.7, IBM with 12.4, Dell with 6.1, Acer with 5.0, Packard Bell with 4.4, Fujitsu with 3.4, Hitachi with 3.3, Micron with 3.2, and finally Gateway with 2.8 percent. With Gateways new and improved marketing plan, they should increase to the top over the next five years. Gateway’s current target market is the home PC user. They put forth most of their energy trying to make the customer feel comfortable with its product. They also want the customer to feel as though they made the right decision buying from Gateway. This attitude will help Gateway in selling itself. They will not need to use extreme advertising because the word of mouth is the most powerful advertising tool.

Othello Language

In Shakespeare’s Othello there is an immediate contrast between Iago and Othello’s language. In â€Å"Act1 scene 1† Iago’s first speech to Roderigo is of a revengeful nature and evil tone. â€Å"Despise me if I do not. Three great ones of the city (In personal suit to make me his lieutenant). † Iago is infuriated with Othello’s neglect of him, Shakespeare creates this foreshadow of a tragic outcome early on, but he misleads the audience into thinking that Iago’s language is justified. Furthering Iago’s support from the Elizabethans is that Othello is seen as an outsider.In Aristotle theory of poetics one of the main themes of tragedy are the aspect of awe and pity, and that the protagonist is not introduced straight away. The audience automatically feels pity for poor Iago, as he has to beg Roderigo for money and has been deprived a promotion and because Othello is not primarily introduced he has no way of proving his justificat ion for appointing Cassio. This in the eyes of the Elizabethans makes Othello the antagonist. In â€Å"Act 1 scene 1†. Othello's mind is poetic but simple, he is not observant.His nature tends outward. He is quite free from self examination, and is not given to reflection. Emotion gives him his imagination, but it confuses and dulls his intellect. In â€Å"Act 1 Scene 2† Shakespeare’s use of poetical linguistics limits Othello’s views on other characters â€Å"honest Iago†. One of the main contrasts of language in Othello is â€Å"Act 1 Scene 2†. This is when the audience became aware of Iago’s duplicitous nature, at the beginning of the play he speaks of his resentment filled hate â€Å"I know my price, I am worth no worse a place.But he (as loving his own pride and purposes)† but he warns Othello of Brabantio’s â€Å"bad intentions†. Shakespeare showed the transformation in Iago’s language when he was int eracting with other characters. This presented the audiences growing distrust. However articulate Othello is commanding, but arrogant â€Å"Keep up your bright swords for the dew will rust them† confident in his speech, he wooed â€Å"virtuous† Desdemona with his â€Å"enchanting† war stories.Shakespeare wanted the audience to be in awe of Othello and pity evoked for Iago in â€Å"Act 1 Scene 2† allowing the audience to empathise. At this point of the play, dramatic irony sets the scene as the audience know of Iago’s â€Å"villainous† plans, but engrossed Othello has fallen under the hypnotism of love. Shakespeare’s use of language presents his obsession with â€Å"sweet† Desdemona as thereâ€Å"love is Olympus high†. â€Å"Act 1 Scene 3†

Important of Learning Foreign Language

Important of learning foreign language Language is systemic sounds or symbol in order to communicate with other people. In a world that increasingly interdependent, we can no longer afford to remain monolingual. Success depends in large measure on ability of an individual to function as members of global village whose members speak a variety of foreign language. Learning language is no longer past time but it is necessity. Learning more than one language is benefits to us because learning foreign languages can help us in working or business, able to travel to a foreign country, foreign language as a secret communication.One major part of learning foreign language is learning foreign languages can help us in working or business. If our work involves regular contact with speakers of foreign language, being able to talk to them with foreign language can help us communicate with them. It may also help us to make sales and negotiate secure contracts. Knowledge of learning foreign language can increase our chances of finding a new job, getting a promotion or transfer overseas, or of going on foreign business trips.Many English-speakers do not bother to learn foreign language because they believe that most of people they do business with foreign countries can speak English, and if they do not able to speak English, interpreters can be used. Lack of knowledge of foreign language puts the English-speakers at disadvantages. In a meeting, for an example, the people on the other side discuss things amongst themselves in their own languages without the English-speakers understanding. Interpreters slow down everything.In any socializing after meeting, the locals will feel more comfortable using their own language rather than English. The reason of learning foreign language is often being able to travel to a foreign country. Being able to speak native language with the locals has benefits in and of ourselves. Many English speakers seem to believe that wherever they go on holi day they can get by speaking English, so there's no point in learning any other languages. If people don't understand you all you have to do is speak slowly and turn up the volume. However, by putting forth the effort to speak with people in their own languages it shows the travelers are doing their best to take care of themselves in different environment. The locals can see their effort and willing to help the travelers. It also good because they can go restaurant, speak with the locals without help of friends or translator. Speaking to the locals is often highlight of many people’s trips. It gives insight on a new way of life and develops a new friendships. The another reason of learning foreign language is we can keep foreign language as a secret communication.The student has study it with a friend, both of you can converse without others knowing what you are saying. This is something that can be immensely helpful when speaking to family about private matters while out in public, or making important decisions in public. For example, a person may be making a large purchase, such as a car, and want to discuss some of its issues but you don’t want to have others eavesdropping. In this situation you could use your other language, especially if it is a language that not many people study, to talk to whoever came along with you.Eavesdropping is something that everyone does, but also something that everyone hates. This problem is easily avoided if the student studies a language that not many people study. Another way to help this is if you can find someone to study with. That, in and of itself, is encouragement. It keeps you accountable and learning with a friend is much more enjoyable. In a conclusion, learning foreign language is important around the world and it helps us in our daily life.The reason that we need to learn foreign language because learning foreign languages can help us in working or business, able to travel to a foreign country, for eign language as a secret communication. Whatever may be the reasons to learn a foreign language the bottom line is an incredible experience, with incredible benefits, this learning process is one of the most satisfying ones because we can use it on our day to day activities, not only for understanding what a block of text says but it makes you aware of other cultures and other people.

mafia violence essays

mafia violence essays 1. From developing the family tree of the three generations I learned a lot about them. My parents were the source of this information about the three generations. I didnt really know much about them. Based on my gathered information from my parents I think that my information is accurate. The reason why I didnt ask my other relatives is because they live abroad and also because I dont get along with some of my relatives. I was really satisfied with the results that I got from my parents. 2. From my dads side I found out that my grandfather had high blood pressure that resulted in sudden heart attack. I also found out that my grandmother was diagnosed with high blood pressure, Diabetes, and also Breast Cancer. From my moms side her dad had high blood pressure and also Gout. My moms mom also has diabetes and high blood pressure. From looking at all these illnesses I see high blood pressure in my 3. The health condition that most likely to show up in the family is due to air pollution. Its because the environment where my family used to live in. India is a really populated and also polluted country where it is a great risk to the population to inherit the polluted gases which causes air pollution. So asthma is one of the main illness in my 4. I know that high blood pressure is the main illness in my family. The specific health change that I want to make in my family is the blood pressure. I will do it by cutting down on salt and fatty foods like Ghee. I want my family to cut down on the consumption of high cholesterol foods. 5. This assignment made me learn more about my family background and the health risks that evolve around my family. I also learned a lot about how I can make changes in my family because my family has a history of high blood pressure and diabetes. ...

Free Essays on Native American Sovereignty

1. Native Sovereignty Growing up, I always heard that sovereignty meant â€Å"a nation within a nation.† Tribes definitely seemed like their own nation, with their own police force, court, and fire departments, so I never doubted that Tribes were completely sovereign. However, in learning more about the topic, it became clear that Tribes still depend some, if not a lot, on the U.S. government. Yet this dependence does not mean that Tribes have not made progress; they are far more self-sufficient now than they were even twenty years ago. This progress is promising but the process of becoming more sovereign is a slow one. In spite of the progress being made, it seems improbable that Tribes will ever be able to completely rid themselves of the government. This is in large part due to the BIA. Every reservation has a BIA, no matter how little or how much they think they actually use it. For example, on the Umatilla Reservation people believe that they don’t use the BIA very much. However, what they apparently don’t know is that a lot of the Tribal wages are paid by the BIA. And the BIA is federally funded, meaning that unless Tribes are able to separate themselves from the BIA, which they won’t be able to do until they are financially stable enough to completely support themselves, they will always be at least a little dependent on the government. Also, there are some things that the government tells Tribes they are not allowed to do. For example, if there is a murder on a reservation, the Federal Bureau of Investigations is assigned to handle it. In fact, even though a lot of reservations have their own court system, which pushes them toward independence, they are not allowed to handle major felonies. This sends a lot of mixed signals. The government says they want Tribes to be sovereign, but then they also tell them that there are some things that they are not allowed to do. A comparison would be a parent who... Free Essays on Native American Sovereignty Free Essays on Native American Sovereignty 1. Native Sovereignty Growing up, I always heard that sovereignty meant â€Å"a nation within a nation.† Tribes definitely seemed like their own nation, with their own police force, court, and fire departments, so I never doubted that Tribes were completely sovereign. However, in learning more about the topic, it became clear that Tribes still depend some, if not a lot, on the U.S. government. Yet this dependence does not mean that Tribes have not made progress; they are far more self-sufficient now than they were even twenty years ago. This progress is promising but the process of becoming more sovereign is a slow one. In spite of the progress being made, it seems improbable that Tribes will ever be able to completely rid themselves of the government. This is in large part due to the BIA. Every reservation has a BIA, no matter how little or how much they think they actually use it. For example, on the Umatilla Reservation people believe that they don’t use the BIA very much. However, what they apparently don’t know is that a lot of the Tribal wages are paid by the BIA. And the BIA is federally funded, meaning that unless Tribes are able to separate themselves from the BIA, which they won’t be able to do until they are financially stable enough to completely support themselves, they will always be at least a little dependent on the government. Also, there are some things that the government tells Tribes they are not allowed to do. For example, if there is a murder on a reservation, the Federal Bureau of Investigations is assigned to handle it. In fact, even though a lot of reservations have their own court system, which pushes them toward independence, they are not allowed to handle major felonies. This sends a lot of mixed signals. The government says they want Tribes to be sovereign, but then they also tell them that there are some things that they are not allowed to do. A comparison would be a parent who...

The Ancient Myths about Athena

The Ancient Myths about Athena In his mythology (The Age of Fable: Vols. I II: Stories of Gods and Heroes. 1913), Thomas Bulfinch uses the Roman name Minerva for the Greek goddess Athena. Chapters from Bulfinch that Feature Athena: Chapter 14Arachne and the Weaving Contest With AthenaThe beginning of this chapter details Athenas skills, her special connection with Athens, and her birth from the head of her father Zeus. The chapter goes on to describe a contest between a mortal woman, Arachne, and Athena. It follows with another challenge made by a mortal against a goddess, but the goddess is not Athena.Chapter 15MedusaBulfinch has already identified Athena in the previous chapter, so in this one, Athena is introduced as the goddess challenged by Medusa to a beauty contest. Regardless of who was more beautiful, Athena had to punish Medusa, which she did by turning her into a monster. Then, when the hero Perseus goes off to slay the monster, Athena comes to his assistance by lending him her shield the one he uses as a mirror so he can decapitate without being turned to stoneChapter 30Odysseus and AthenaIn this chapter, Bulfinch is describing the adventures of Odysseus. Odysseus has returned to Ithaca but doesnt recognize it until Athena in disguise tells him where he is. The chapter describes Odysseus return to his home where he finds and eventually slays the suitors who have been harassing his wife. Elsewhere in Bulfinch, Athena plays minor roles: Chapter 16Athena invents thunderbolts and deals with the winged horse Pegasus.Chapter 20Theseus blames Athena for abandoning Ariadne and sets up the Panathenaea to honor her.Chapter 2Here Athena helps Prometheus steal fire to give to mankind.Chapter 19Athena and Hermes accompany Hercules to the Underworld.Chapter 7In this chapter, Bulfinch invents a conversation between Aphrodite and her son in which she names Athena as one who defies her.

HEALTH AND BEHAVIOURAL SCIENCES Lab Report Example | Topics and Well Written Essays - 1750 words

HEALTH AND BEHAVIOURAL SCIENCES - Lab Report Example as no difference found in the motivation of two groups, but the groups with the fewer choices were more satisfied with their decision and they also reported less difficulty levels. Do you have more variety of this product? I think we should visit the corner shop because my friend was telling me that they have a wide collection. I can apply for only a few colleges†¦ I wish I could apply for more college. How many times we have heard or used these sentences or similar kinds of statements. The importance of choices in our lives is very important and it is often realized. People always variety as they feel that it helps them in their decision making process. There are no two thoughts on the fact that choices are very important for us. The effect that choices have on our lives is misinterpreted or misunderstood many a times. Too many choices may not be as beneficial for us as we think they are. It is found that excess of choices can decrease the motivation to buy (Iyengar & Lepper, 2000). Psychology informs us today that choice between two desirable options can lead to dissatisfaction and stress (Huffman, 2008). These results are not in line with the common notion regarding choices. The ability to choose from a variety of alternatives is considered necessary for a better decision. Studies have also suggested that choices are very necessary for human beings and they increase the life satisfaction of people (Deci & Ryan, 1985). These studies have contradicting results and they may confuse a lay man. These results have also added obscurity on the subject of variety and choices to some extent. It is important to understand that variety is very important for people and their survival. However too many choices can lead to dissatisfaction and decrease in motivation. The problem with too many choices is that it increases the stress level of the people as they want to choose the best option (Moushart, 2008). Too many choices actually hinder in decision making by confusing

The Experience of Coca-cola in China Essay Example | Topics and Well Written Essays - 750 words

The Experience of Coca-cola in China - Essay Example As with other multinational corporations, Coca-cola was only able to establish its presence the Chinese market through joint ventures. It should be noted that the government of the Republic of China favors the formation of joint ventures between a foreign firm and a local business entity. All over the country, Coca-cola has 24 bottling and two concentrate plants, the former being joint ventures with other organizations. Each of the bottling facilities is co-owned with one of the three state-owned agencies: State Light Industry Bureau, China International Trust and Investment Corp., and China National Cereals, Oils, and Foodstuffs Import and Export Corp. (Weisert, 2001). Coca-cola is also allied by two primary multinational key partners-Swire Pacific and Kerry Beverages Group. These Hong Kong based business institutions serve as the foreign majority partners of Coca-cola of 19 out of 24 bottling facilities. While Swire Pacific is involved in the bottling and distribution of Coca-cola' s product in the Southern and Interior China, Kerry Beverages Group focus on Northern and Interior China (Economic Impact of the Coca-cola System in China, 2000). The success of Coca-cola's operation in the Chinese market is recognized by other international business organizations. Currently, the beverage company accounts for 35% of the total carbonated beverage market. From 1990, Coca-cola reports huge gross profit from its estimated $1.2 billion annual sales. Looking at the economic impact of the multinational's operation in China, Coca-cola is seen to generate employment for 15,000 local workers, provides a $1.1 billion total investment, and augmenting the national income by purchasing $600 million worth of materials from domestic producers and suppliers (Coca-cola Will Plant 1 million Trees in Beijing, 2006). However, the success of Coca-cola is not without a price. For one, the Chinese beverage industry is relatively underdeveloped evidenced by the decrepit bottling facilities. This is even worsened by the tight control of the government on the beverage industry (Weisert, 2001). Initially, Coca-cola is only allowed to import its product and sell them only to foreigners at designated retail outlets. This is a strict policy implemented by the state as it wants only Chinese owned, wholly or partially, business to provide products and services to domestic customers. In 1980, Coca-cola decides to establish its own five bottling plants. However, the Chinese government holds the ownership of these facilities giving the sales and distribution rights to Coca-cola (Weisert, 2001). Technologically speaking, Coca-cola was faced with the dilemma of finding the right suppliers with the high level of technology to suit the company's supply needs. This led to a problem in the domestic network development. Coca-cola was burdened with the problem of finding suppliers for packaging materials, drink ingredients, bottling-line equipment, and construction services. Initially, the multinational opted to import basic materials such as glass and aluminum. Later, the company provided financial and technical assistance to local businesses in order for them to develop their technology. These supports help local suppliers to develop their equipment and enhance quality standards (Weisert, 2001).

The Essence of Human Nature and the Fight between Good and Evil Essay

The Essence of Human Nature and the Fight between Good and Evil - Essay Example Nietzsche is doubtful of both language and "truth" because they are liable to adopt a fixed perspective toward things. Words, unlike thoughts, are fixed. Our thoughts can flow and change just as things in the universe flow and change, but a word, once uttered, cannot be changed because language has this tendency toward fixity, it expresses the world in terms of facts and things, which has led philosophers to think of the world as fixed rather than fluid. A world of rigid facts can be spoken about definitively, which is the source of our conception of truth and other absolutes, such as God and morality. Nietzsche sees the facts and things of traditional philosophy as far from rigid, and subject to all sorts of shifts and changes. He is particularly brilliant in analyzing morality, showing how our concept of "good," for instance, has had opposite meanings at different times. The underlying force driving all change is will, according to Nietzsche. In specific, all drives boil down to a will to power, a drive for freedom and domination over other things. The concept of "good" has had different meanings over time because facts and things depend for their meaning on ever-shifting and struggling wills, there is no such thing as one correct or absolute viewpoint. Every viewpoint is the expression of some will or other rather than try to talk about the "truth," we should try to remain as flexible as possible, looking at matters from as many different perspectives as possible. Nietzsche's ideal "philosophy of the future" is one that is free enough to shift perspectives and overturn the "tru ths" and other dogmas of rigid thinking. Such philosophy would see moral concepts such as "good" and "evil" as merely surfaces that have no inherent meaning; such philosophy would thus move "beyond good and evil." Nietzsche's ideal philosophers would also turn their will to power inward, struggling constantly against themselves to overcome their own prejudices and assumptions. Nietzsche's unorthodox views on truth can help to explain his unusual style. Though we can follow trains of thought and make connections along the way, there is no single, linear argument that runs through the book because Nietzsche does not see the truth as a simple, two-dimensional picture; he cannot represent it accurately with a simple linear sketch. Nietzsche sees the world as complex and three-dimensional: more like a hologram than a two-dimensional picture. And just as a hologram is a three-dimensional image made up of infinitesimal two- dimensional fragments, each approximating the whole, Nietzsche presents his worldview in a series of two-dimensional aphorisms, each approximating a more complex worldview (Overall Analysis and Themes, 2005).Between Nietzsche's first book, The Birth of Tragedy (1872), and one of his last, Beyond Good and Evil (1886), his thinking - that is, his orientation, his very presence - changes significantly. In the latter book, he criticizes the tradit ional philosophical emphasis on truth as well as its unreflective embrace of 'opposite values', such as appearance and reality. This same metaphysical truth and appearance-reality dualism, however, are essential aspects of his

Annotated bibliography/ Intelligence and Emotional development and Bibliography

/ Intelligence and Emotional development and self-esteem - Annotated Bibliography Example This paper focuses only on emotional development and self esteem and is written as an annotated bibliography in order to learn more about self esteem and emotional development. This article defines and explains self esteem in simple words. It says that â€Å"Self esteem is your opinion of yourself†. It explains that self esteem depends on question like: Is your job worthwhile? Do others respect what you do? Do you?;Do you believe you are successful?; How do you see yourself (your self image)?; How do you feel about your strengths and weaknesses?; Are you comparing yourself to others and ignoring the unique value that you have?; What do you think of your social status?; How do you relate to others?; Can you make your own decisions?. The above article divides self esteem into two; low self esteem and high self esteem and explains both of it in simple terms. Alexandria, NSW 2015. http://books.google.co.in/books?id=0TOuX5WW2cgC&printsec=frontcover&dq=self+esteem&source=bl&ots=3zAnBhbi6s&sig=Wi4vBbND5B2qfzqF631h2Gq-JXw&hl=en&ei=FcOETOHoKZC9ccGSsdAL&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCUQ6AEwAjgK#v=onepage&q&f=false This book, which is available on Google defines self esteem as how we think and feel about ourselves. It refers to our looks, abilities and relationships. Apart from providing definition, this book explains the methods of measuring self esteem, high and low self esteems, body image, methods to boost self esteem, positive thinking, etc. It also explains some of the psychological disorders like depression and eating disorder caused by low self esteem. This book also explains how do we get self esteem and the different entities which can affect the development of a person’s self esteem. This article says that by the time a child becomes three years old, he or she will become an emotionally complex person who has experienced a wide range of emotions. Parents and

Whiteheads Prolificacy in Logic and Philosophy Essay

Whiteheads Prolificacy in Logic and Philosophy - Essay Example Because of this, Whitehead issues the warning that philosophy must not make a dereliction on the multifarious aspect of the world. It is for this same reason that Whitehead describes beauty as the union of intensity, harmony, and vividness which involve perfection of importance for an occasion. The same explains the reason for Whitehead seeing God as the set of all processes and relationships so that God is radically transcendent (universe-in-god) and radically incarnate (god-in-universe). Whitehead maintains that the metaphysical status of eternal objects is resistant to change so that they remain incomprehensible without an actuality and only intelligible within a broader conceptual frame (Stein, 2006). Â  Whitehead noted that experiences of science, ethics, aesthetics, and religion greatly influence the worldview of the Western culture and should, therefore, factor a more comprehensive and holistic cosmology. This cosmology should be comprehensive enough to provide systematic descriptive theories of the world, which are applicable for deducing human intuitions that have been arrived at through scientific, ethical, aesthetic and religious experiences. Whitehead maintains that in order for science to be, there has to be the presence of sufficient structures, given that intelligibility is a general condition essential for science and all knowledge. Whitehead also continues that science is progressive and imposes upon humanity, progressivity in thinking and inquiry. Whitehead also sees science as existing for posterity, since its progressive technology enables the generation-generation transition into uncharted seas of adventure or inquiry. Â  According to Whitehead, the essence of truth readily necessitates the need for verification.

Annotated bibliography/ Intelligence and Emotional development and Bibliography

/ Intelligence and Emotional development and self-esteem - Annotated Bibliography Example This paper focuses only on emotional development and self esteem and is written as an annotated bibliography in order to learn more about self esteem and emotional development. This article defines and explains self esteem in simple words. It says that â€Å"Self esteem is your opinion of yourself†. It explains that self esteem depends on question like: Is your job worthwhile? Do others respect what you do? Do you?;Do you believe you are successful?; How do you see yourself (your self image)?; How do you feel about your strengths and weaknesses?; Are you comparing yourself to others and ignoring the unique value that you have?; What do you think of your social status?; How do you relate to others?; Can you make your own decisions?. The above article divides self esteem into two; low self esteem and high self esteem and explains both of it in simple terms. Alexandria, NSW 2015. http://books.google.co.in/books?id=0TOuX5WW2cgC&printsec=frontcover&dq=self+esteem&source=bl&ots=3zAnBhbi6s&sig=Wi4vBbND5B2qfzqF631h2Gq-JXw&hl=en&ei=FcOETOHoKZC9ccGSsdAL&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCUQ6AEwAjgK#v=onepage&q&f=false This book, which is available on Google defines self esteem as how we think and feel about ourselves. It refers to our looks, abilities and relationships. Apart from providing definition, this book explains the methods of measuring self esteem, high and low self esteems, body image, methods to boost self esteem, positive thinking, etc. It also explains some of the psychological disorders like depression and eating disorder caused by low self esteem. This book also explains how do we get self esteem and the different entities which can affect the development of a person’s self esteem. This article says that by the time a child becomes three years old, he or she will become an emotionally complex person who has experienced a wide range of emotions. Parents and

Reflective journal as an appendix to the report of case study Essay

Reflective journal as an appendix to the report of case study - Essay Example d)., p. 32-37; Learning module 8: Using a reflective journal n. d., p. 1). Through writing an academic reflective journal, a student is able to monitor personal skills and experiences, which are necessary for academic development as well as growth in career development. Moreover, the reflective journal is effective in analyzing skills developed through academic practices such as the research studies. The case study analysis assignment have been very instrumental in practicing classroom learning outcomes in an academic exercise, I sought to carry out an analysis of human resource management practices within a manufacturing industry that has operation sites within various nations: a multinational. This therefore necessitated wide reading in existing literature on management practices as well as the effectiveness and efficiency of the company in the capacity of production. The case study involved collection of data from the respective company, analyzing and interpreting the findings of the study for possible recommendations to the company as well as for subsequent research studies. Data collection methods employed included the survey method by use of questionnaires as well as through interview methods. Besides employing qualitative analysis tools, the study adopted the quantitative methods for the findings analysis. The case study therefore required interplay of competencies in fields of data collection, literature review as well as in data analysis. Interpretation tools were also very necessary for the success and effectiveness of the research study case. I. Description: The course of the case study involved activities, which were prerequisite to the success of the study (Boss et al., 2007, p. 1-2). Moreover, besides reading while conducting the literature review, I collected analytical data through interviews as well as survey methods. I also carried out an analysis of the data collected through statistical quantitative methods and through qualitative deductive methods (Ortlipp, 2008, p. 695). The analysis also entailed critical thinking in utilizing statistical knowledge for interpreting and making deductions from the outcomes gotten. II. Interpretation: The main reason for carrying out the case study was as a requirement or part of testing curriculum, for the business course undertaken as part of my undergraduate studies. This case study became very important for learning outside classroom and for utilizing the skills learnt within the classroom context. I learnt new ways of conducting research studies as well as for studying. Online research skills were among the new insights that were acquired through the study. Moreover, designing questionnaires and conducting pretests and actual data collection were other skills that were developed besides the classroom experience in drafting questionnaires. This experience and learning insights became fundamental in complementing the classroom experience where it served as a practice session. The ex perience gave me a strong sense of competitiveness in carrying out research studies and incorporating the classroom experience for the corporate work. This research study affirmed my feelings in competitive learning through giving me a chance to exercise learnt skill for

Othello Essay Example for Free

Othello Essay There is no doubt that whatever Shakespeare wrote found its way to the top as a literary piece of genius. His command over language and ability to portray emotions and thoughts through mere words has made him immortal in English literature. Shakespeare uses a variety of aides to make his play the flawless specimen it is. The most striking symbol in Othello is Desdemonas handkerchief that circulates throughout the play. Because Othello gave it to Desdemona as a first gift, the handkerchief functions as a token of his love, which Desdemona cherishes (3. 3. 1). Iago convinces his wife to steal it from Desdemona because he knows that it has a lot of sentimental value and that Othello will be angry when he finds out his wife no longer has it. Iago also knows that, for Othello, the handkerchief symbolizes Desdemonas fidelity. When it shows up in Cassios possession, Othello is convinced of Desdemonas infidelity. The white napkin, as we know, is spotted with red strawberries and Othello tells Desdemona that the strawberries were hand stitched with thread that has been dyed with blood from maidens hearts or, virgins blood (3. . 10). [1] In this way, the handkerchief resembles a white wedding sheet thats also been stained with a virgins blood. So, in Othellos mind, Desdemonas handkerchief represents her chastity and the moment she loses it, she looses her chastity. The handkerchief also seems to function as a symbol of Othellos mysterious past and his exoticness. He tells Desdemona that an Egyptian charmer gave it to his mother and that it would keep his father faithful and under her spell (3. . 9). That such a small object has such enormous weight in the play testifies to the sensitivity of jealous minds, and the way that small incidents can be magnified psychologically into proofs of love or betrayal. Animalistic imagery also presents the impression of animal behaviour coming out of the seemingly civilized humans. Animalistic references are made often by Iago reflecting his beastly thirst for vengeance and blood. He uses animalistic references while referring to desdemona and Cassios supposed affair,burning the image in Othellos head so much so that by the end of the play Othello himself drops the beautiful speech which was adorned by references to gardens and exotic creatures and instead begins using these crude references without appearing to notice the change within himself. A literary device called Peripeteia is found in Othello. Peripeteia is a reversal of circumstances, or turning point. The term is primarily used with reference to works of literature. The English form of peripeteia is peripety. Peripety is a sudden reversal dependent on intellect and logic. In modern Greek means adventure. In William Shakespeares tragedy Othello, the peripety occurs in the mere middle of the play, act III, scene 3. Othello is slowly deceived by Iagos rhetoric, persuasiveness and imagery, yet in this scene the transition occurs. Iago says Indeed with emphasis, whereafter Othello replies: Indeed? Ay, indeed. Discernst thou aught in that? Is he not honest? . Iago keeps using rhetorical emphasis to corrupt Othello: Honest, my lord? ] Think, my lord? . Othello who is of weak character and easily persuaded replies: Think, my lord! By heaven, he echoes me, / As if there was some monster in his thought / Too hideous to be shown. The corruption continues until the peripety. There are two stanzas indicating this change. Othello has just got married to the beautiful Desdemona, whom he seemed unlikely to marry because he is a Moor (of North African descent), nevertheless he has been very lucky. Yet the peripety arrives and Othello exclaims: Why did I marry?  This honest creature [Iago] doubtless / Sees and knows more, much more, than he unfolds. [III, 3, 243-4]. Othello concludes that: This fellows of exceeding honesty / And knows all qualities with a learned spirit / Of human dealings [III, 3, 260]. The peripety has happened and Othello degrades mentally and the transition can be observed in his usage of language. Othello is very eloquent and uses subtle imagery (Keep up your bright swords, for the dew will rust them [I, 2, 59]. After the peripety his language degrades to the usage of diabolical and physical imagery. Following the confirmation of his absolute belief in what Iago has told him he remarks: I had rather be a toad / And live upon the vapour of a dungeon [III, 3, 272]. Paul Yachnin (1996) and Andrew Sofer (1997) concentrate on the symbolic and thematic resonance of another device used Shakespeare to further his play,specifically Desdemonas handkerchief in Othello. Stolen by Iago and later produced as proof of her infidelity, the handkerchief is a fetishized commodity in Yachnins reading, capable of eliciting wonder and ultimately violence. For Sofer, the handkerchief embodies a broad spectrum of thematic functions in the play, designating an interlocking chain of signification that includes witchcraft, sexuality, jealousy, revenge, murder, inconstancy, and falsified evidence. A prop as metaphor, the handkerchief ties together the dramas leading motifs as well as drawing attention to its own theatricality, Sofer concludes[2]. Linguistic signification is the subject of Lucille P. Fultzs (1997) essay, which considers Iagos skillful manipulation of language to orchestrate the deaths of Othello and Desdemona. For Fultz, verbal seduction—a desire for power achieved through language—is a basic thematic component of the drama, one embodied by Iago in each of his relationships with fellow characters. Othello is considered to be a prime example of Aristotelian drama; it focuses upon a very small cast of characters, one of the smallest used in Shakespeare, has few distractions from the main plot arc, and concentrates on just a few themes, like jealousy. As such, it is one of the most intense and focused plays Shakespeare wrote, and has also enjoyed a great amount of popularity from the Jacobean period to the present day. Othello takes place in Venice (in northern Italy) and Cyprus (an island in the eastern Mediterranean about forty miles south of present-day Turkey). The time is between 1489 and 1571. It is interesting to note that Venice is the setting for both major Shakespeare plays dealing in part with racial prejudice, Othello and The Merchant of Venice. As one of the world’s leading sea powers, Venice was the center of commercialism and materialism and, therefore, corruption and conflict arising from avarice, social status, and fierce competition. Cyprus–as a strategically located island which yielded substantial harvests of olives, grapes and various grains–was much prized throughout its history. Assyrians, Greeks, Egyptians, Romans, and Byzantines all fought over and occupied it. England’s King Richard I, the Lion-Hearted, conquered Cyprus in 1191 but later ceded it to the French. Venice seized the island in 1489 and in 1571 the Ottoman Turks brought Cyprus under its control. From the eleventh to the fifteenth century, Catholics battled to re-conquer Spain from the Islamic Arabs and Berbers, or Moors, who had successfully occupied it since the 900s. The struggle inspired intense prejudice and suspicion that lasted well after the Moors were overthrown. Philip III of Spain expelled 300,000 â€Å"Moriscos† from the Iberian (Spanish) peninsula not long after Shakespeare finished Othello, in 1609. In England during Shakespeare’s time, views regarding â€Å"Moors† were slightly more comple x because of strong anti-Catholic sentiment in England and English fears of invasion by the Spanish. In fact, England maintained independent trade relationships with â€Å"Moorish† Northern Africa, despite Spanish and Portuguese protest. The English slave trade also brought blacks to Europe, from mid-sixteenth century onward. Queen Elizabeth herself founded The Barbary Company, formally institutionalizing this trade; in addition, she received a delegation of Moroccan diplomats in 1600. However, the English still felt a strong suspicion of Islam: Elizabeth issued a degree expelling Moors from Africa and Spanish â€Å"Moriscos† from the boundary of England in 1599 and 1601.

The Impact Of ECommerce On Tesco Plc Information Technology Essay

The Impact Of ECommerce On Tesco Plc Information Technology Essay In 1919, Jack Cohen founded Tesco as he began to sell surplus groceries from a stall in the East End of London. On his first day, his profit was  £1 with total sales of  £4. In 1924, Jack sold his first own-brand product which was Tesco Tea and this was before the company was called Tesco. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jacks surname. In 1929 Jack Cohen opens his first Tesco store in Burnt Oak, Edgware, North London. 1932 and Tesco Stores Limited became a private limited company. Two years later in 1934, Jack Cohen bought a plot of land at Angel Road, Edmonton, North London to build a new headquarters and warehouse. It was the first modern food warehouse in the country and introduced new ideas for central stock control. Furthermore, in 1947, Tesco Stores (Holdings) Ltd floats on the Stock Exchange with a share price of 25p, and in 1956, the first Tesco self-service supermarket opens in a converted cine ma in Maldon. The list below shows further expansion by Tesco PLC within the subsequent years; Annual sales exceed  £2 billion Computerised checkouts introduced into the first Tesco stores 1983 Tesco Stores (Holdings) Ltd becomes Tesco PLC 1995 Would I Buy It initiative is launched to ensure that products are always of the highest quality for customers Tesco becomes the market-leading food retailer Tesco Clubcard is launched 1996 Tesco launches 24 hour trading 1999 Tesco enters South Korea Tesco launches a new on-line bookstore and on-line banking Tesco publishes supermarket price comparisons on the internet 2000 Tesco.com is launched 2004 Tesco enters China Tesco launches own-brand Fair-trade range Tesco Broadband is launched Tesco.com becomes first major British supermarket to enter music download market 2005 Tesco exits the Taiwanese market in an asset swap deal with Carrefour involving stores and operations in the Czech Republic Tesco Homeplus launches Tesco announces annual profits of  £2 billion 2006 Tesco Direct launches 2009 Tesco launches  www.tesco.com/clothing Clubcard re-launched in the UK with  £150 million investment offering customers the opportunity to double up their vouchers 2010 Tesco opens the worlds first zero-carbon supermarket in Ramsey, Cambridgeshire Tesco opens its first Lifespace mall in Qingdao, China. More information on the history and progress of the company throughout the years can be seen on the companys corporate website. Here are some common Tesco logos that can be seen around; http://t3.gstatic.com/images?q=tbn:ANd9GcQaFF1G-B2Pd3iXLWuhEoxiXI2BfXEPatERE12y9CX7VSkScZ http://t1.gstatic.com/images?q=tbn:ANd9GcS9vEIPDWGJMiMAThPnTWaTjp_LHes8YvMuQ5z_T6EhEzgSlyix http://t0.gstatic.com/images?q=tbn:ANd9GcQqpNKamt2FQnmOZthlHgFaRLyzlO_oRZDKWZ72QS6agwBy811Jhttp://t0.gstatic.com/images?q=tbn:ANd9GcTGdVEEIbImv3nFiGQSkonLltz7w77rmlXaaTEEPeMovbxd5iBM http://t3.gstatic.com/images?q=tbn:ANd9GcTMe4aTQ6V4FOR4f6ULiORWC8nlEBcjLYJ-wu4ATwiFA8VpNt61 HOW TESCO USED TO DO BUSINESS. In Tescos early days, as seen from the original operations, grocery products were sold from market stalls until the first Tesco store was opened in North London in 1929. Then in 1934, the owner bought a plot of land to build a new headquarters and a warehouse and introduced new ideas for central stock control. In 1956 Tesco opened a self service supermarket in a converted cinema in Maldon which meant that people could go in and pick their own items of interest from the shelves and make their way to checkout points or tills for payment. Initially, Tescos marketing operations would have involved the use of TVs, Radio, newspapers, mail shots and billboards. Then in 1982, computerised checkouts were introduced into the first Tesco stores and the companys annual sales exceeded  £2 billion. Here we can see the integration of computerised operations including the centralised stock control to get a picture of the early stages of e-commerce making its way into the business operations. HOW E-COMMERCE HAS TRANSFORMED TESCOS METHOD OF WORKING. With the integration of computerised systems in operations both at stock control levels, database and checkout levels, Tesco launched the Tesco clubcard which allowed customers to earn points from every purchase they made. This involved a brief registration of the customers name, phone number and address details and the issuance of a personal card but this also meant that the company now had a database of loyal customers and every time these cards were used by a customer, Tesco could tell what had been purchased in order to calculate the points but in the process, the company could make predictions about certain goods and items and they could also send in offers and coupons to customers based on what they thought each individual customer would be interested in, either based on a previous purchase or based on a new product. This greatly allowed customers who had the clubcard to relate to Tesco on an almost personal shopping experience, but the underlying factor here was in the use of this particular e-commerce application amongst others. Then the company launched of the 24 hour trading in 1996, which at that stage had a lot to do with the application of computerised and electronic methods of operation, in ways that could maximise the efficiency of the companys operations from the warehouses to the tills. This involved electronic methods of stock control to assist with constant replenishment when necessary, time management, use of barcodes, Television and radio commercials, coupons and printed flyers promoting the organic range, etc. All this time, Tesco was also busy expanding their International branches to as far as Asia and in 1999, the company launched a new on-line bookstore and on-line banking and also published supermarket price comparisons on the internet. Here again we can see that the companys use of e-commerce is expanding at such a rate that competitors would have had to have their seatbelts well tight in order to catch up with this giant retailer. In the year 2000, Tesco launched Tesco.com which basically began the whole Tesco/internet revolution of shopping online with Tesco for almost every household product that the customers needed. With an online platform to advertise and sell products, Tesco.com had made a way for the company to deliver its grocery goods and some other services to customers in the comfort of their own homes and without the need to go to the stores. This was the closest to maximum convenience both for the customers who could now shop anytime and have their goods delivered at conveniently agreed times, and also for the company who could now reach a wider range of people both socially and geographically while at the same time reducing traffic in the stores. Customers could pick from all sorts of products including the free from products designed for customers with special dietary needs and there was just a wide range of flexibility for the customer regarding the whole shopping experience. Nowadays, the comp any can be accessed instantaneously via the World Wide Web on computers, laptops and even the mobile phone. Internally, the use of email, fax, databases, computer programmes, intranet and internet has enabled Tesco to maximise its operational capabilities as information can be accessed, processed and sent around important divisions within a short period of time. I.e. functions of purchasing, supply, accounts, management, marketing, sales, etc. Below are some Advantages and disadvantages of E-commerce to TESCO. THE ADVANTAGES OF E-COMMERCE. Elderly and disabled customers can shop within the comfort of their homes and all customers have access to a wider range of providers to choose from thereby enabling customer empowerment. Heightened customer service as customers are enabled to find detailed information online, and intelligent agents can also answer standard e-mail questions in seconds. Also, reviews posted by other customers about the products purchased on a website can help with decision making for the customer. The use of phone and e-mail has also improved communications between the company and the customer as queries and enquiries are usually made directly via these mediums. Customers also have a wider product range to choose from as they can view the contents of an entire store without physically walking around it, plus round the clock operations online which makes shopping accessible to customers on 24/7 basis. Reduces Time and money spent as travel time and cost, to and from the store, is eliminated, and with online vendors selling different product ranges at different prices, customers can find a product that best suits their financial and qualitative demands. In some cases, companies will often offer the same products for less if it is purchased online. E-commerce benefits for the company. Globalisation in terms of product promotion and sales to reach a wider range of consumers. More efficient inventory management and stock control to maximise product availability. Just in Time (JIT) warehousing to eliminate Location and availability restrictions thus saving costs for both the company and the customer. Corporate image to establish identity and trust which is necessary for direct sales and to affirm the brand image. The use of computerised databases, fax, email, computer-aided designs, intranet and the internet as a whole has also equipped Tesco with some necessary tools for maximising operations and communications. From sourcing and dealing with suppliers of products via email, phone and fax, through to marketing towards in-store and online sales and promotions via Television, radio, electronic billboards, internet sites , and finally for customer support via phone, email, etc, e-commerce has completely transformed how Tesco works today. THE DISADVANTAGES OF E-COMMERCE. Security and privacy of personal information as a lot of people are still quite sceptical about using their personal bank details for shopping online. Programmes like viruses could cause a website to shut down and could also affect customers computers as a result of using the website. Product quality and delivery of items could be different from what the customer might be expecting. Internet speed and bandwidth in certain areas may make it difficult for customers to use the website hassle free. Staffing. The more e-commerce improves, the less human labour that is required to carry out certain tasks and this can cause a lot of human positions to become downsized or rendered totally obsolete which is not favourable to the workers. This has also led to the addition of new skill sets (to cope with new operations) which could mean new staff, new job roles and titles, and in some cases also involves retraining current staff in order to keep up with technological changes and all these have had its financial costs to the company coupled with the financial costs of implementing the hardware needed for particular e-commerce- related upgrades. There have also been some social costs as a result of e-commerce as there are now new job roles and titles which people have to adapt to via a cultural change. Also, since most items can be sold online to a much wider audience while cutting the costs of traditional retailing methods, a company does not have to spend so much on an expensive High Street presence and this in turn means that the traditional social gathering of shoppers is gradually fading away. RISKS INCURRED IN INTRODUCING E-COMMERCE TO THE ORGANISATION Social Risks. In addition to the potential loss of revenue that declines in employee productivity can create due to certain applications of e-commerce, an inappropriate use of the companys resources can also put a strain on business infrastructure and therefore result in performance and availability issues, causing users who are participating in work-related activities to experience a slow down. Information risk is another social risk that is impacted by employee use of company resources for personal reasons. Protecting information assets from destruction, loss and corruption is an important preventative measure. As employees use the internet for activities such as shopping, social networking and web surfing, the threats to the company information assets are greatly increased. If employees are using these devices to access personal e-mail accounts or shop online, or are using their work e-mail accounts in relation to shopping, phishing becomes more likely. Phishing can result in many damaging scenarios for enterprises such as loss of customer data, loss of enterprise intellectual property and damage to enterprise data. Social risks on the part of the customers can involve trust for a company in using their services online, putting out their personal information for transactions on-line, and even a change from the old tradition of shopping to a completely new system of doing things. Unregulated on-line buying could become a significant social problem as e-commerce spreads. The compulsive buying tendencies of certain consumers coupled with their affinity for the Internet is cause for special concern. Beyond inefficiency in markets, there will be social costs from reduced productivity, personal bankruptcies, disrupted families and ruined lives. Chasing the problem with credit and psychiatric counselling will be expensive both in terms of tax dollars and human lives. By way of prevention, existing fair trade practices prohibiting deceptive promotions and pricing should be extended to e-commerce. Fortunately, many people recover from addictions on their own and many more can learn the self-control required to avoid them, with a little help. Software developed within the Internet community could help on-line consumers maintain self-regulation. It could extend bundling by automatically totalling purchases across sites and sessions and provide a running on-screen meter of expenditures and time spent shopping, to promote self-observation. Automatic filtering of sites, types of products, or product stimuli (e.g., jpg files with product images) that foster excessive purchases would reduce exposure to shopping stimuli. To bolster the judgmental sub-function, shoppers could be prompted to make a shopping list before entering e-commerce sites and receive on-screen warnings when they surpassed referential norms or family budgets. Self-reactions could be prompted by forcing shoppers to re-allocate budgets, relate unplanned purchases to initial shopping objectives or respond to remonstrative e-mails from significant others before completing a purchase. Financial Risks. All companies face financial risk, even if they only operate via the Internet. E-Commerce companies may face a harder time securing external financing because they may not have a lot of physical assets to use as collateral or indicate their long-term viability as a company. Banks and other lenders may require a higher level of personal capital involvement by owners and officers before lending money to the company. Generating a positive daily cash flow may also be difficult because of the fees involved with website protection, hosting, electronic shopping carts and credit card companies. These fees are required by vendors of E-Commerce companies and cannot be avoided. To mitigate these risks, E-Commerce companies must employ accountants or use a public accounting firm to ensure that no internal waste of cash is going on and all expenses are relevant to the operation of the company. Since there are regulations surrounding data protection, consumer protection, distance selling regulations, etc, the company faces a huge financial risk if any of these security measures are breached, and such measures could potentially cause the business to go bankrupt. In general, the security systems needed in place to ensure safety of customer information as well as physical infrastructure of setting up an entire e-commerce system, failure of the hardware and/or software, attack via virus or computer hacker, fire and flooding all poses serious financial risks to the company if the revenue does not meet up with the expenditure used to secure these factors. THE IMPACT OF E-COMMERCE ON ITS CONSUMERS. E-commerce has completely changed the way people look at making purchases and spending their money. It has certainly had some positive as well as negative impacts on the consumers. The Tesco system has been active in making sure that the consumers experience the positives while almost making the negatives non-existent. This system of commerce has affected consumers in the way that many people can now do most or all of their shopping on-line and within the comfort of their homes or anywhere with a computer and internet connection. This can especially come handy for people with very busy lifestyles, the aged or disabled people. This has translated as a kind of empowerment as people can make purchases round the clock and even have their goods delivered at suitable times as well. Also, customer service with e-commerce has enabled consumers to have access to a wide range of specific and detailed information about their goods and purchases online. Intelligent agents can answer standard e-mail queries in record time and the use of help desk software allows human expert services to be expedited with minimal stress. Consumers can now also make use of a service that allows them to fully customise their products and services in contrast to buying in a store where products are usually merely standard. E-commerce has also allowed people who would otherwise not be interested in the physical side of technology to have somewhat basic ideas of the systems they need to operate in order to make use of the e-commerce systems which in turn is a kind of education in terms of having that new knowledge of how things work. In the case of the Tesco club card, consumers have been greatly impacted as they feel a personal connection with their retailer of choice that seems to give something back in the way of points and also make relevant offers based on previous purchases or potentially relevant products. All in all, from the stores using electronic check-outs, centralised stock control, etc to the website where consumers just place their orders and wait for delivery to their doorsteps, e-commerce has had a generally positive impact on its consumers. HOW TESCO MET THE CHALLENGE OF NEW TECHNOLOGY. IT systems have played a key role in helping Tesco deliver strong profits. The Tesco website, in which it has invested heavily in during recent years, saw profits leap by 21 per cent to  £48 million, on the back of an almost equal percentage sales rise. Online grocery orders have lifted by 10 per cent to  £7.5 million. The company has always been ahead in embracing and implementing new technology with an open-minded and optimistic approach despite the social and financial challenges. Advanced in-store queuing systems had improved shopping for 26 million of its customers by reducing checkout lines, Tesco said. The supermarket chain is using heat-sensing technology to monitor lines at tills. It also said improved scanners, better self service tills, and checkout cameras were helping it reduce queues. Self-service checkouts now account for a fifth of all of Tesco transactions. The supermarket took steps in 2008 to ready its technology for the Christmas sales peak, implementing ExpeT une performance management software from Macro 4 to manage its mainframe servers. Tesco has invested heavily in IT over the years, and this has played a strong role in improving sales, the supply chain, and efficiency across the company. The company has an in-house designed supply chain application, running on IBM system p servers based on UNIX. The companys five-year old warehouse in Croydon, which serves south-east London customers only and was also the companys first dedicated online hub, became profitable in 2008. The warehouse handles orders with a value of over  £1 million per week. Sales in non-food business Tesco Direct increased to  £180 million from a virtual standing start. The business, which is part of Tescos general merchandise division and has 11,000 items for sale online, had start-up costs and initial operating losses totalling around  £25m this year. Tesco said it is aiming to absorb these losses. Launched in 2006, Tesco Direct experienced IT problems that re portedly delayed its opening. The supermarket giant has 3,000 staff working at its offshore site in India, providing IT and administrative support around the world, including the recently launched US operation Fresh n Easy. The Indian site provides software development, as well as accounting and payroll services. Tesco also has a long running application development deal with Steria-owned outsourcer Xansa, targeted at ensuring its systems are up to date and in line with business needs. In store, Tesco continued to benefit from thermal imaging technology at checkouts, which speeds up queues and helps the store manage the flow of people and direct them to other tills. The company has a one in front policy, meaning that if more than one customer is in front of anyone at a checkout; it aims to open another till if one is available. Outsourcing and partnerships are other ways in which Tesco has been able to meet new technological challenges. In the case of their energy consumption, Tesco has outsourced the monitoring and regulation of this function to the HSE group to achieve the targeted reduced energy and carbon emissions by monitoring the plant and systems installed to ensure that they run and operate at their optimum. Their scope of services include: Energy monitoring, Plant performance, Management information, System improvement, Minor works and Maintenance. Their key objectives were To monitor the performance of new technologies, To provide feedback on plant and system performance, Management information is provided in a usable format and on a timely basis, Incremental improvements that will contribute to ongoing savings are identified and implemented, To be able to share findings from system performance, technologies and innovations. We have learned from our experience that there is often a frustrating gap between being able to identify the technology that is needed whether on low-energy lighting or lower-emissions refrigeration and being able to purchase and apply that technology commercially. We will work with our suppliers to reduce and hopefully eliminate this gap. Sir Terry Leahy (former CE0 of Tesco Plc). With the pace of consumer technology rapidly developing, Tesco now stocks an increased range of electrical products in-store and online. Responding to consumer demand, the retailer introduced Tesco Tech Support in 2008, making friendly faces available to expertly answer consumer technology queries, guiding them to choose the right product. Continuing to grow, the service now has more than 1000 expert advisors across the UK at 200 Tesco Extra stores and a dedicated UK call centre. The new http:///www.tescotechsupport.com website was created by an in-house team at FuturePlus. The site supplements dedicated online editorial content with all-new how-to tech videos fronted by Tesco Tech Support employees. THE SECURITY ISSUES IT ENCOUNTERED. TECHNOLOGICAL ISSUES. Some of the technological security issues the company encountered include the following which could have had disastrous effects on the organisation; User authentication: A user name and password combination, where the password can vary in length and include numbers and characters. Remember to include a system that prompts employees to change their passwords at regular intervals. Viruses: A computer virus is a bug that affects your computer in many ways, it can come from almost any source like disks but mostly from the internet or emails, it can copy itself and manipulate a computers files. It can alter or even destroy company computers and also the computers of users who log on to such services. By installing anti-virus protection, the company can protect against viruses from affecting the computer. Firewalls and performance: Effectively, installing a firewall can slow down the computer depending on what it does, and where it came from. Firewalls are programs that monitor traffic, which is the incoming and outgoing data communication that takes place when the user is online. The software needs to be configured to permit or deny communication with websites, as chosen by the user. In general, once configured, there is no real impact on the performance of websites, but it can take time to set up the relevant permissions between the site and the users computer. SSL (secure sockets layer) and HTTPS: A popular implementation of public-key encryption is the Secure Sockets Layer (SSL). Originally developed by Netscape, SSL is an Internet security protocol used by Internet browsers and Web servers to transmit sensitive information. SSL has become part of an overall security protocol known as Transport Layer Security (TLS). Https is not a separate protocol, but refers to the combination of a normal HTTP interaction over an encrypted Secure Sockets Layer (SSL) or Transport Layer Security (TLS) connection. This ensures reasonable protection from eavesdroppers and man-in-the-middle attacks. RSA Certificates: A digital signature is basically a way to ensure that an electronic document (e-mail, spreadsheet, text file, etc.) is authentic. Authentic means that the user knows who created the document and you know that it has not been altered in any way since that person created it. Digital signatures rely on certain types of encryption to ensure authentication. Encryption is the process of taking all the data that one computer is sending to another and encoding it into a form that only the other computer will be able to decode. Authentication is the process of verifying that information is coming from a trusted source. These two processes work hand in hand for digital signatures. FINANCIAL ISSUES. Prevention of Hacking and Identity Theft: Identity theft is when a hacker gets through to a users computer via a virus and acquires their personal credit card details, and then uses the details for their own personal use. Hackers get in to the computer system through ports, when the ports are open the hacker can get in, this may be with viruses or other means, users can stop hackers by installing a firewall onto the computer which blocks off the ports so hackers cant get through. Payment systems: using payment cards online has always given cause for concern as the information contained in them is quite delicate. The introduction of services like PayPal have ensure that consumers have a reasonable amount of confidence in using online service that require some sort of payment for products or services. PHYSICAL ISSUES Physical issues include factors like access to both company and customer information by employees through mediums that make it all too easy to tamper with, destroy, or steal such sensitive information. HOW THE COMPANY TOOK ADVANTAGE OF NEW DISTRIBUTION AND SALES CHANNELS. With the integration of computerised systems of data processing and communications, the company had expanded their capabilities in the area of sales and distribution. Products could be sold through channels like the Television, on radio, on billboards, via email, via the internet and affiliate websites, flyers, coupons and even by text on mobile phones. Tesco used all their available resources and avenues to make sure their products were available to a large consumer base both locally and internationally. The application of call centres which made use of numerous phone and computer systems meant that the process from marketing to sales could be run by a unit of dedicated employees. Tescos distribution network in the UK was among the best in the world. The company emphasized the importance of putting resources to the maximum use. Tesco stores in the UK received two deliveries a day one a fill up delivery and the other, a top up delivery. To keep the things simple for customers as well as for employees, Tesco adopted several new systems such as electronic shelf edge labelling all across the store, through which prices could be changed from a single central point; self scanning tills; self service pre-packaged products, coffee shop on mezzanine floor and also merchandising of fresh produce. Things like next day delivery and named day delivery have also been effective in maximising the use of these new sales channels. For existing customers, email marketing and direct mail marketing to provide special offers and promotions to customers is important. According to Humby (2003), e-retailer Tesco.com use what he describes as a commitment-based segmentation or loyalty l adder which is based on time of purchase, frequency of purchase and value which is used to identify 6 lifecycle categories which are then further divided to target communications: Logged-on Cautionary Developing Established Dedicated Logged-off (the aim here is to win back) Tesco then use automated event-triggered messaging can be created to encourage continued purchase. For example, Tesco.com has a touch strategy which includes a sequence of follow-up communications triggered after different events in the customer lifecycle. In the example given below, communications after event 1 are intended to achieve the objective of converting a web site visitor to action; communications after event 2 are intended to move the customer from a first time purchaser to a regular purchaser and for event 3 to reactivate lapsed purchasers. THE IMPACT OF E-COMMERCE ON THE BUSINESS. Selling through websites is the fastest growing method of trading worldwide. There are two main forms of e-commerce: Business to business (B2B) trading where companies trade and exchange information using the World Wide Web. Business to consumer (B2C) trading where companies deal directly with customers through web pages, and ordering is carried out online. Trading online enables businesses to reach much wider audiences while cutting the costs of traditional retailing methods. For example, an e-tailer does not have to spend so much on an expensive High Street presence. Although the outlay on developing a good website is substantial the potential benefits can be enormous. There have been impacts on direct marketing where promotion of products and services have been enhanced through direct, information rich, detailed and interactive contact with consumers. The cost of delivering relevant information and digitized products to customers over the internet is results in substantial savings to the company when compared with traditional methods of delivery. The process of delivery, cycle times, administrative work and time spent on other fu

Multicultural Education in America :: Educate Education Essays

Multicultural Education in America America has long been called "The Melting Pot" because it is made up of a varied mix of races, cultures, and ethnicities. As more and more immigrants come to America searching for a better life, the population naturally becomes more diverse. This has, in turn, spun a great debate over multiculturalism. Some of the issues under fire are who is benefiting from the education, and how to present the material in a way so as to offend the least amount of people. There are many variations on these themes as will be discussed later in this paper. In John Spayde’s article, â€Å"Learning in the Key of Life,† he talks about how Education is important, but life experiences are important to learn from as well. He says that the rich have such an advantage when it comes to education because they have more opportunities for higher education than the poor do. Also, school teaches them more than just terminology and formulas; it teaches one humanities which could not be learned out in the streets. For example, learning about other cultures and their traditions could be learned from one’s peers, but would be accurately more defined in a classroom. â€Å"There are as many ways to become an educated American as there are Americans.† (Spayde 63). Education provides such insight and knowledge about our society and cultures. Crime would be much higher, racism would be much stronger and our economy would be so low if it wasn’t for education. It’s important for our country to be able to provide opportunities for everyone to get an education. In the 1930's several educators called for programs of cultural diversity that encouraged ethnic and minority students to study their respective heritages. This is not a simple feat for any culture. Most people, from educators to philosophers, agree that an important first step in successfully joining multiple cultures is to develop an understanding of each other’s background. However, the similarities stop there. One problem is in defining the term "multiculturalism". When it is looked at simply as meaning the existence of a culturally integrated society, many people have no problems. However, when one goes beyond that and tries to suggest a different way of arriving at that culturally integrated society, everyone seems to have a different opinion on what will work.

Test Inventory Management

Inventory Management 2. With the advent of low-cost computing, do you see alternatives to the popular ABC classifications? The alternatives would be that by minimizing the sums of the set-up cost and carrying-cost, you would also minimize the overall costs. 5. Explain the major assumptions of the basic EOQ model. 1. Demand for an item is known, reasonably constant, and independent of decisions for other items. 2. Lead time, the time between placement and receipt of the order, is known and consistent. 3. Receipt of inventory is instantaneous and complete, the inventory order arrives in one batch at one time. 4. Quantity discounts are nor possible. 5. The only variable costs are the set-up and holding costs. 6. Stockouts can be completely avoided if orders are placed at the right times. 7. What is the relationship of the economic order quantity to demand? To the holding cost? To the set-up costs? The relationship is that with both EOQ and demand, that the demand for the items are known, and independent of decisions. The holding costs and set-up costs are reduced substantially over time by planning for them correctly. 8. What are the advantages of cycle counting?Inventory items are counted, records are verified, and inaccuracies are periodically documented . You can then trace the inaccuracies and the appropriate remedial action is taken to ensure the integrity of the inventory system.9. What impact does a decrease in setup time have on EOQ? It is an excellent way to reduce inventory investment and to improve the productivity.11. What is meant by service level? It is the concern of management in maintaining an adequate service level in the face of uncertain demand.17. How are inventory levels monitored in retail stores?Inventory is monitored at retail stores using the Perpetual inventory system. This keeps track of each withdrawal or addition to inventory continuously, so that the records are always correct.1. Develop an inventory plan to help ZBC. I think that an EOQ inventory would be good for ZBC because of the demand for the item is known, lead time is known and consistent, receipt for invento ry is instantaneous, quantity discounts could be possible, stockouts could be completely avoided if the orders are placed at the right times. This would reduce their loss of money for not having the inventory on hand that they need. Which would mean bigger profits for them, and by ordering more they would be able to receive discounts on the inventory items.2. Discuss the ROPs and total costs. Well the ROP at ZBC needs to be addressed because the items ordered are taking way to long to get which makes the lead time much longer than what it needs to be, and in return it is making the total cost rise because of the money they incur for each order they make.

An Analysis of Hammurabi’s Code of Law Essay

An eye for an eye makes the whole world blind†. This was said by Gandhi many years after the fall of the Babylonian empire. Judging by the laws of the Babylonian people, there was no insightful Mahatma Gandhi to spread his thoughts on equality and forgiveness. Though they were an advanced and organized society, the Babylonians were also extremely strict, almost cruel, when it came to law making. Revenge, faith in the gods’ sense of justice, and inequality all made up a portion of the eight foot tall stone tablet that we now know as Hammurabi’s Code of Law (Horne). Hammurabi’s reign lasted from 1795 until 1750 BC (Horne). Up until Hammurabi took control, there had been no ruler to publicly establish an entire set of laws. Written in order to regulate the organization of the Babylonian society, this code, consisting of two hundred laws, begins and ends by addressing the gods. Revenge played a large role in the laws, as it was seen as the only way to truly be compensated. Almost all of the laws lack a true explanation; they were simply accepted as fair justice by the people. However, one law in particular does have a reason behind it. â€Å"If an accused man claims to be innocent, he will be thrown into the river. If the man drowns, he is proven to be guilty. However, if he makes it to the opposite bank safely, the accused man is indeed innocent (Hammurabi).† This law gives us an important insight into the lives of ancient Babylonian society. Obviously, the people had a strong sense of faith in their gods. By tossing the man into the raging river, the people are putting the accused man’s life into the hands of the gods. If the man was guilty and lying, the gods would see that tribute was paid to them, as well as to the village, in the form of death. However, if the accused was indeed innocent, the Babylonians would allow the man to safely leave the river, hence living. Not so unlike our court systems (with which you must swear on a bible before testifying), the Babylonian people had strong religious convictions that were reflected in their code of laws. Another aspect reflected in Hammurabi’s Code of Laws was the belief in revenge. To the ancient Babylonians, revenge wasn’t seen as revenge: it was seen as fair and just compensation for a committed crime. To Hammurabi’s  people, â€Å"an eye for an eye† was not just a say: it was a way of life. â€Å"If he break another man’s bone, his bone shall be broken (Hammurabi).† The same was true for putting out another man’s eye, knocking out someone’s teeth, and many other bodily injuries between two man (or woman) or the same class. Though these laws seem cruel and inhuman, they were meant to keep crime and violence at a minimum. Getting your arm hacked off was probably much more intimidating than a prison sentence to the people of Babylonia, hence the laws successfully fulfilled their duties the majority of the time. Though the laws were more often than not effective, they were by no means fair. Women were dignified and treated as equals, but all social classes were not. Ancient Babylonia had a hierarchy consisting of three main social classes: the amelu, high ranking, rich court officials, patricians, and kings, the muskinu, landless and poor, though free, and the ardu, who were the lowest class (Johns). The ardu could marry and hold property, but nonetheless they were low-ranking slaves. The laws clearly reflected these social classes. Punishments were not the same for different social classes, even if the same crime was committed. For example, if a free-born man strike the body of another free-born man or equal rank, he shall pay one gold mina. However, if a slave were to strike the body of a freed man, his ear shall be cut off. Even though the exact same crime was committed, the slave would get a harsher punishment than the free, higher-ranking man. Even in ancient Babylonia, power and money seem to have the same value as they do in the present day. Not every aspect of the Babylonian culture was perfect. The social classes were strictly divided and people were treated as fairly as their birth allowed them to be. Vengefulness was accepted and expected, as was the belief in owning slaves. However, the Babylonians, under Hammurabi’s reign, were also a very admirable culture. Women were treated as equals: they were dignified, respected, and allowed to own land and property. The most important, positive aspect of the Babylonians was certainly Hammurabi’s Code of Law. As an unchangeable, fairly indestructible written code, it not only influenced other cultures (such as the Syro-Roman and Mahommedan) later in history, but it also gave us a first hand account of what life was like in a  culture that was lost so many centuries ago. BIBLIOGRAPHY â€Å"The Code of Hammurabi† by Richard Hineshttp://www.wsu.edu/~dee/MESO/CODE.HTMBryant, Tamera (2005). The Life & Times of Hammurabi. Bear: Mitchell Lane Publishers. Mieroop, Marc (2004). King Hammurabi of Babylon: a Biography. Cambridge: Blackwell Publishers.

Trifles Review

â€Å"Trifles† by Susan Glaspell observes the different reactions characters have due to a murder case. Each of the characters emotions are captivated within the dialog and fundamentally an understanding of the state of mind that lies beneath the scene. The play explains the psyche of the suspect who feels justified due to their past experiences, the sympathy shown from a friend who wasn’t always there, the difference in thought process amongst genders, and the empathetic struggle between law and justice. Glaspell explores how the understanding of a situation depends on the character’s personal relations with the suspect, and in turn how this affects their judgment of a person’s actions. Mrs. Hale’s reaction to the situation is empathetic to Mrs. Wright based off of her own personal experience of knowing her. Mrs. Hale remembers Mrs. Wright as a delightful person but years with Mr. Wright she had become cold and dark to the outside world. The only light for Mrs. Wright was her pet bird. Mrs. Hale finds the bird’s neck snapped and realizes that after all the abuse Mrs. Wright had taken; the bird’s death was the final straw for her (Glaspell 1035-1036). Glaspell shows both Mrs. Hale’s empathy and realization in the following lines, â€Å"I wonder how it would seem never to have any children around. No, Wright wouldn’t like the bird- a thing that sang. She used to sing. He killed that, too† (1036). Glaspell use Mrs. Hale’s re action to not only explore her bias empathy but also to show reason in Mrs. Wright killing her husband. Mrs. Hale’s empathetic reaction also comes from her own guilt. Mrs. Hale was feeling guilty because she hadn’t come by to see Mrs. Wright. Her regret is indicated in these lines, â€Å"Oh, I wish I’d come over here once in a while! That was a crime! That was a crime! Who’s going to punish that† (Glaspell 1036). After Mrs. Hale understood Mrs. Wright was trapped and slowly abused without any outside help, she knew she had taken justice into her own hands. Mrs. Hale, in this situation, is the only one who can see Mrs. Wright disparity and the only one who felt she could have prevented the murder from happening. Mrs. Hale’s understanding of the situation also comes from the insight she had on Mr. and Mrs. Wright’s relationship. Her understanding allows her to more easily see a motive than Mrs. Peters or the men. Glaspell shows Mrs. Peters’ ignorance in the following lines, â€Å"Not to know him; I’ve seen him in town. They say he was a good man† (1035), and follows that with Mrs. Hale’s understanding of Mr. Wright â€Å"Yes-good; he didn’t drink, and kept his word as well as most†¦ But he was a hard man, Mrs. Peters. Just to pass the time of day with him-[Shivers]† (1035). With this personal experience of knowing both Mr. and Mrs. Wright; Mrs. Hale has a different perspective of what has happened than the reader or the rest of the characters. With this knowledge Mrs. Hale can share Mrs. and Mr. Wright’s relationship with not only Mrs. Peters but also the reader, and allow both audiences a chance to make their own judgment of the situation. Mrs. Wright’s reaction is somewhat nonchalant to the situation and creates a sense of justification toward her actions. When Mr. Hale describes the encounter with Mrs. Wright there is a sense of uneasiness. Mrs. Wright laughs when Hale asks if he can see Mr. Wright and is nonchalant when telling him that he is dead. The strangest thing about the situation is Mrs. Wright is worried about very trivial things while she is being held for murder. Glaspell uses Mrs. Wright’s distracted behavior to show her feelings toward the whole incident in the following lines, â€Å"Mrs. Peters: ‘Oh her fruit; it did freeze. She worried about that when it turned so cold. She said the fire’d go out and her jars would break. ’ Sheriff: ‘Well, can you beat the women! Held for murder and worryin’ about her preserves’† (1031). Mrs. Wright more worried about her fruit than being held for murder tells a lot about what is going through her mind. She might be crazy or she could feel that her actions were justified. It could be seen as revenge because of her killing her husband in the same way her husband killed the bird. It also could have been she was abused for most of her life and felt it was self defense. Maybe she felt the law would not properly punish Mr. Wright for slowly sucking the life out of her. Nobody understood the situation better than Mrs. Wright and only knowing her past experiences would lead anybody to a motive. Glaspell uses Mrs. Peter’s reaction to connect with the reader because she is as ignorant to the situation as the reader. When Mrs. Hale finds out Mrs. Peter’s didn’t know who Mrs. Wright was she begins to tell her. She explains Mrs. Wright as delightful person as can be. Mrs. Peters also didn’t know Mr. Wright and with the understanding that he is a â€Å"hard man† (Glaspell 1035) she can better connect with the situation. Mrs. Peters and Mrs. Hale begin to uncover evidence and they start to realize a possible motive for Mrs. Wright killing her husband. Mrs. Peters is flustered by the situation but Mrs. Hale in a sense is pleading with her to sympathize with Mrs. Wright situation. Mrs. Peters understands Mrs. Wright’s predicament and helps Mrs. Hale hide key evidence even though she is married to the law. The mixed feelings of Mrs. Peters are shown in the following lines â€Å"I know what stillness is. The law has got to punish crime, Mrs. Hale†¦ My, it’s a good thing the men couldn’t hear us. Wouldn’t they just laugh! Getting all stirred up over a little thing like a – dead canary† (Glaspell 1036-1037). These changes of feelings may follow similar feelings of the reader. Initially Mrs. Wright can be seen as almost maniacal when being nonchalant about her husband’s death. However after seeing the abuse and stillness of Mrs. Wright’s life; allows both Mrs. Peters and the reader to empathize with her. She doesn’t come to this conclusion herself but when Mrs. Hale explains Mr. and Mrs. Wright’s relationship, she understands that Mrs. Wright felt that there was no other way out of the situation. The main focus of the play is to show how someone’s past experience effects their understanding of a situation. While the men are going in and out of rooms looking for evidence the women are in the kitchen digesting the essence of Mrs. Wright. The women, due to the fact Mrs. Hale knows both Mr. and Mrs. Wright, are identifying with the situation more emotionally. The men are doing things more by the book, going room to room looking for something to stand out to them. This approach make the men seem ignorant or just not able to connect with Mrs. Wright or Mr. Wright on a personal level. Suzy Holstein in â€Å"Silent Justice in a Different Key: Glaspell’s ‘Trifles’† says in the following lines â€Å"The county attorney, Mr. Peters, and Mr. Hale never attempt to identify with John Wright†¦Instead, they view him as they do his wife, and abstraction†(286). However the men’s approach to investigating the murder doesn’t have the same insight as Mrs. Hale has. Mrs. Hale knew Mrs. Wright on a personal level, and can involve the emotions that come along with the crime scene. The men could only look at situation objectively without the same knowledge that Mrs. Hale possesses. So instead of the men’s ignorance being made by the difference in gender, it is the fact that Mrs. Hale knew both Mr. and Mrs. Wright. Glaspell uses these character’s relationships to explain two sides of a story. On the surface Mrs. Wright has killed her husband and is facing murder charges. The three men in the play are only looking at the surface. They look at the scene objectively and doing the investigation by the book, are not able to uncover a motive. However, Mrs. Hale and Mrs. Peters are dissecting Mrs. Wright’s state of mind and actually uncovering the true story. Mrs. Wright obviously understands her situation because she kn ows the abuse Mr. Wright put her through. With the women uncovering Mrs. Wright’s motive, Mrs. Peters is left with a decision to judge whether her actions are justified. Glaspell sets up this situation to explore how someone’s personal experience and knowledge change the understanding of a situation. With Mrs. Hale knowing the relationship between Mrs. Wright and her husband she is able to uncover a motive the other characters are blind to. She could convince Mrs. Peters that Mrs. Wright was the victim even more so than Mr. Wright by explaining the stillness of their relationship. Looking at the situation without the knowledge Mrs. Hale has and only the evidence both of the women uncovered, Mr. Wright’s death looks like an act of revenge.