Strategic Evaluation of Apple Inc Essay Example | Topics and Well Written Essays - 2000 words

Strategic Evaluation of Apple Inc - Essay Example The annual revenue of Apple for the fiscal year of 2015 is $233 till September (Apple, 2015). Apple Inc. is found to provide high level brand products. It offers the most valuable brands to its customers. The organization offers the best personal experience of computing to the students, inventive proficient, educationist and clients across the world through its inventive hardware (De Wit and Meyer, 2010). It is a perpendicularly incorporated organisation that supplies and industrializes a wide range of software, hardware as well as many operating systems that are innovative. Apple followed this strategy to sustain the company’s profit level with a pledge that they would not lose their margins and growth of profits by investing in somewhere else. The main reason behind the adoption of this strategy is to ensure that they look up to all the significant segments of the company by investing mainly on research and development (R&D). However, there are other strategies as well that Apple Inc can adopt for its future growth (Ocasio and Joseph, 2008). This may include marketi ng and advertising. The paper thus focuses on the strategies of Apple Inc. and evaluates them. It also suggests a potential alternative strategy that the organization can adopt for its marketing purpose. The figure below shows the advertising budget of Apple Inc. It can be seen from the table that the budget of Apple Inc is 1.8 billion$ in the year 2015, almost a double from that of the year 2011. Though the company’s advertising budget is not largest among its competitors, but the organisation uses it most effectively. Recently, Apple integrated with the market of mobile phone for a new model of iPhone. According to Mintel (2015), Apple Inc. is a ‘multimedia download market’. This is because, the Company is able to transfer anything in the form of copy from the internet to portable devices, personal computers etc.

Focus on Trash Island, Save Our Life Essay Example for Free

Focus on Trash Island, Save Our Life Essay Ignored by humans for decades of years, garbage floating on the ocean has become a trash island. The island consists of plastic bags, cans, tires and other plastic debris. The worse thing is that the trash island is still growing. The seawater in the center of Subtropical Airflow of pacific flows extremely slowly, with the addition of weather patterns, a large amount of garbage gather in this place. Year after year, a trash island has formed, which was called â€Å"the eighth continent†. It consists of four million tons of pelagic plastics, chemical sludge, and other debris, researchers estimate island area may be twice the size of Texas! (Wikipedia.com) The floating debris can absorb organic pollutants from seawater, and then such debris can be ingested by small fish, which are then eaten by larger fish. Many of these fish are then consumed by humans, resulting in their ingestion of toxic chemicals. (Ballard 2004). Therefore, human life will be threatened by this situation. What should be done to reduce the amount of pollution and garbage building up on trash islands? It is undeniable we should take this problem seriously; otherwise humans will be faced with disaster. After realized how urgent we should clean the trash island, humans did a lot of work, try to diminish it. Once it was a project called â€Å"Project Kaisei†, which devoted to study the ways of cleaning up the trash island. According to the material, in 2009, Project Kaisei embarked on its first expedition to the Pacific Patch. There are two vessels in this trip, one is the â€Å"Kaisei†, and the other is the â€Å"New Horizon†. Each research vessel had a crew of scientists and volunteers on board in order to research the effects that might be occurring as a result of the large amounts of floating debris in this area of ocean. Investigation was carried out for material science, toxicity, invasive species, ecosystem impact and new catch methods to develop ways for removing some of the debris in the future in a larger scale.(projectkaisei.org). Similar projects are taken; scientists and government are trying to find ways to recycle plastic wastes. Project Kaisei drawn out a plan to save the ocean, which will raise about 200 million dollars in the next 18 month, then it will clean up more than 400,000 tons of garbage; those garbage can be decomposed as fuel. The Kaisei Project indeed got a good return, basically it clean up part of the island, however, the island is still growing because those factories never stop dumping plastic waste into the ocean. Take the real situation into consideration, I think the best strategy we should do is to avoid the island growing bigger. Charles Moore, who firstly found â€Å"the eighth continent†, said even cost all the countrys financial resources, and killed a large number of wildlife, it is impossible to clean up the whole trash island in the Pacific Ocean. (Earth Island Journal, 2010). The technology may not be advanced so much that we can’t clean up the whole island at present; moreover, the costs have far exceeded the benefits. I believe we should develop the technology firstly and seek out the most effective and economical process to recycle and resolve the trash. On the other hand, we can take other actions to prevent more debris from inflowing the ocean. And the costs will be much lower than cleaning the island up. Unquestionably the garbage island is a serious issue that worth to think. Prevention may not solve the problem once for all, but it can avoid it getting worse. And it is practical and workable, has a chance to be enacted. Government can encourage entrepreneur to develop green industry; policy can be carried out to close those factories which had high pollution productive process. Research and development department has the ability to improve technology, as a result, the discharge of pollutant will be reduced and eliminated. Communities can contribute by lobbying companies to find environmentally safe alternatives to plastic and formulate reusable packaging. â€Å"International treaties prohibiting dumping at sea must also be enforced, such as prohibiting sewage from being allowed to flow into the ocean, or eliminating the use of plastic bags†(Silverman, 2007). Factories can find a way to reduce the discharge of plastic waste, or they can stop dumping the wasted into the ocean; there must be approach to resolve the waste rather than simply discard them to the sea. With all efforts, the trash island will not bigger any more. Beyond this, our individual should stop dumping plastic wastes into the sea. As an article said, about 80% of the debris comes from land, much of which is plastic bags, bottles and other consumer products as wind â€Å"blows plastic rubbish out of littered streets and landfills where it gets into rivers and storm drains before riding the tides and currents out to sea† (Grant, 2009). Some tourists always think the ocean is â€Å"a big trash dustbin†, they enjoy the scenery as well as drop the trash unconsciously. Environmental protection advertisement, public announcement and collection can be made to wake up the awareness of environmental protection from human. Although it’s hard to persuade those factories to close down their pollution business, the policies still need to be put into effect. It is indeed the most helpful approach to prevent the trash island grow up. At the national level in the United States, authorities like the Clean Water Act, the Resource Conservation and Recovery Act, and the Pollution Prevention Act of 1990 do not specifically mention marine debris, but include standards applicable to the control of land based sources of marine debris (Interagency 2008). The most important thing is, such management can heighten human’s awareness of protecting environmental, constant dropping wears the stone, I believe it will lead a right direction. If we can change our habits, the trash island will not grow. â€Å"Ultimately more plastic recycling and wider use of biodegradable materials is the best hope for controlling these garbage patches† (McLendon, 2010). Without global effort, we cannot successfully control the situation and protect the ocean environment; marine animals and human’s life will be at risk. Changes and actions need to be made, thus we can fix the problem and prevent it from occurring again. In conclusion, reduction of sources and international collaboration for cleanup is the most efficient way to reduce the expansion of the trash island. Work Cited Project Kaisei Capturing the Plastic Vortex. Project Kaisei Capturing the Plastic Vortex. N.p., n.d. Web. 05 Dec. 2012. Ballard, K. ―The importance and conservation of Biomes.â€â€" University of California. (2004) Great Pacific Garbage Patch. â€Å"Wikipedia. Wikimedia Foundation http://en.wikipedia.org/wiki/Great_Pacific_Garbage_Patch. Captain Charles Moore. Earth Island Journal, Aug. 2009. Web. 05 Dec. 2012. Silverman,J.(2007,September 19).Why is the Worlds Biggest Land fill in the Pacific Ocean Retrieved February13,2012,from HowStuffWorks: http://science.howstuffworks.com/environmental/earth/oceanography/greatYpacificYgarbageYpatch3.html Grant, R.(2009,April 24).Drowning in plastic: The Great Pacific Garbage Patch is twice the size of France.TheTelegraph . Interagency Report on Marine Debris Sources, Impacts, Strategies and Recommendations. Interagency marine debris coordinating committee (2008) McLendon,R.(2010,February 24).WhatistheGreatPacificGarbagePatch? Retrieve d February 13, 2012,from Mother Nature Network: http://www.mnn.com/earthYmatters/translatingYuncleYsam/stories/whatYisYtheYgreatYpacificYoceanYgarbageYpatch

The Success of Gateway Computer :: GCSE Business Marketing Coursework

The Success of Gateway Computer Gateway 2000 was formed by Ted Waitt(CEO), in September 1985, in Sioux City, Iowa. The company was founded along with Senior Vice president Mike Hammond. In 1990, as the company began to blossom it was moved to its current location in North Sioux City, South Dakota. They formed Gateway 2000 with one goal in mind- to offer PC buyers a logical alternative to high markups, limited choices and inadequate support, common in the retail PC market (Gateway.com 1). These two partners started selling hardware and software to people who owned Texas Instrument computers. The placed ads in computer related publications, selling to the end user. These two guys were the pioneers of direct-marketing in the PC industry. Finally in 1987 Ted Waitt recognized the possibility of selling fully configured computers, at good prices. This idea gave Gateway a tremendous push forward into the computer industry. In 1987 the company reported revenues of 1.5 million dollars, later in 1989, it jumped to an astounding 70.6 million dollars. Finally, in 1996, they jumping into the billions with 5.04 billion dollars. In 1993, Gateway became a traded company in the NASDAQ market system under the symbol GATE. Making improvement along the way they moved to the New York Stock Exchange on May 22, 1997 and uses the symbol GTW. On June 16, 1997 the stock split. Gateway 2000 is a leading global marketer of personal computers. Although they are a leader in global marketing they have a problem with their laptop division. the laptop division holds one of the lowest market shares in the market. Toshiba the leader in market share holds 21.2 percent of the market, Compaq holding 15.7, IBM with 12.4, Dell with 6.1, Acer with 5.0, Packard Bell with 4.4, Fujitsu with 3.4, Hitachi with 3.3, Micron with 3.2, and finally Gateway with 2.8 percent. With Gateways new and improved marketing plan, they should increase to the top over the next five years. Gateway’s current target market is the home PC user. They put forth most of their energy trying to make the customer feel comfortable with its product. They also want the customer to feel as though they made the right decision buying from Gateway. This attitude will help Gateway in selling itself. They will not need to use extreme advertising because the word of mouth is the most powerful advertising tool.

Othello Language

In Shakespeare’s Othello there is an immediate contrast between Iago and Othello’s language. In â€Å"Act1 scene 1† Iago’s first speech to Roderigo is of a revengeful nature and evil tone. â€Å"Despise me if I do not. Three great ones of the city (In personal suit to make me his lieutenant). † Iago is infuriated with Othello’s neglect of him, Shakespeare creates this foreshadow of a tragic outcome early on, but he misleads the audience into thinking that Iago’s language is justified. Furthering Iago’s support from the Elizabethans is that Othello is seen as an outsider.In Aristotle theory of poetics one of the main themes of tragedy are the aspect of awe and pity, and that the protagonist is not introduced straight away. The audience automatically feels pity for poor Iago, as he has to beg Roderigo for money and has been deprived a promotion and because Othello is not primarily introduced he has no way of proving his justificat ion for appointing Cassio. This in the eyes of the Elizabethans makes Othello the antagonist. In â€Å"Act 1 scene 1†. Othello's mind is poetic but simple, he is not observant.His nature tends outward. He is quite free from self examination, and is not given to reflection. Emotion gives him his imagination, but it confuses and dulls his intellect. In â€Å"Act 1 Scene 2† Shakespeare’s use of poetical linguistics limits Othello’s views on other characters â€Å"honest Iago†. One of the main contrasts of language in Othello is â€Å"Act 1 Scene 2†. This is when the audience became aware of Iago’s duplicitous nature, at the beginning of the play he speaks of his resentment filled hate â€Å"I know my price, I am worth no worse a place.But he (as loving his own pride and purposes)† but he warns Othello of Brabantio’s â€Å"bad intentions†. Shakespeare showed the transformation in Iago’s language when he was int eracting with other characters. This presented the audiences growing distrust. However articulate Othello is commanding, but arrogant â€Å"Keep up your bright swords for the dew will rust them† confident in his speech, he wooed â€Å"virtuous† Desdemona with his â€Å"enchanting† war stories.Shakespeare wanted the audience to be in awe of Othello and pity evoked for Iago in â€Å"Act 1 Scene 2† allowing the audience to empathise. At this point of the play, dramatic irony sets the scene as the audience know of Iago’s â€Å"villainous† plans, but engrossed Othello has fallen under the hypnotism of love. Shakespeare’s use of language presents his obsession with â€Å"sweet† Desdemona as thereâ€Å"love is Olympus high†. â€Å"Act 1 Scene 3†

Important of Learning Foreign Language

Important of learning foreign language Language is systemic sounds or symbol in order to communicate with other people. In a world that increasingly interdependent, we can no longer afford to remain monolingual. Success depends in large measure on ability of an individual to function as members of global village whose members speak a variety of foreign language. Learning language is no longer past time but it is necessity. Learning more than one language is benefits to us because learning foreign languages can help us in working or business, able to travel to a foreign country, foreign language as a secret communication.One major part of learning foreign language is learning foreign languages can help us in working or business. If our work involves regular contact with speakers of foreign language, being able to talk to them with foreign language can help us communicate with them. It may also help us to make sales and negotiate secure contracts. Knowledge of learning foreign language can increase our chances of finding a new job, getting a promotion or transfer overseas, or of going on foreign business trips.Many English-speakers do not bother to learn foreign language because they believe that most of people they do business with foreign countries can speak English, and if they do not able to speak English, interpreters can be used. Lack of knowledge of foreign language puts the English-speakers at disadvantages. In a meeting, for an example, the people on the other side discuss things amongst themselves in their own languages without the English-speakers understanding. Interpreters slow down everything.In any socializing after meeting, the locals will feel more comfortable using their own language rather than English. The reason of learning foreign language is often being able to travel to a foreign country. Being able to speak native language with the locals has benefits in and of ourselves. Many English speakers seem to believe that wherever they go on holi day they can get by speaking English, so there's no point in learning any other languages. If people don't understand you all you have to do is speak slowly and turn up the volume. However, by putting forth the effort to speak with people in their own languages it shows the travelers are doing their best to take care of themselves in different environment. The locals can see their effort and willing to help the travelers. It also good because they can go restaurant, speak with the locals without help of friends or translator. Speaking to the locals is often highlight of many people’s trips. It gives insight on a new way of life and develops a new friendships. The another reason of learning foreign language is we can keep foreign language as a secret communication.The student has study it with a friend, both of you can converse without others knowing what you are saying. This is something that can be immensely helpful when speaking to family about private matters while out in public, or making important decisions in public. For example, a person may be making a large purchase, such as a car, and want to discuss some of its issues but you don’t want to have others eavesdropping. In this situation you could use your other language, especially if it is a language that not many people study, to talk to whoever came along with you.Eavesdropping is something that everyone does, but also something that everyone hates. This problem is easily avoided if the student studies a language that not many people study. Another way to help this is if you can find someone to study with. That, in and of itself, is encouragement. It keeps you accountable and learning with a friend is much more enjoyable. In a conclusion, learning foreign language is important around the world and it helps us in our daily life.The reason that we need to learn foreign language because learning foreign languages can help us in working or business, able to travel to a foreign country, for eign language as a secret communication. Whatever may be the reasons to learn a foreign language the bottom line is an incredible experience, with incredible benefits, this learning process is one of the most satisfying ones because we can use it on our day to day activities, not only for understanding what a block of text says but it makes you aware of other cultures and other people.

mafia violence essays

mafia violence essays 1. From developing the family tree of the three generations I learned a lot about them. My parents were the source of this information about the three generations. I didnt really know much about them. Based on my gathered information from my parents I think that my information is accurate. The reason why I didnt ask my other relatives is because they live abroad and also because I dont get along with some of my relatives. I was really satisfied with the results that I got from my parents. 2. From my dads side I found out that my grandfather had high blood pressure that resulted in sudden heart attack. I also found out that my grandmother was diagnosed with high blood pressure, Diabetes, and also Breast Cancer. From my moms side her dad had high blood pressure and also Gout. My moms mom also has diabetes and high blood pressure. From looking at all these illnesses I see high blood pressure in my 3. The health condition that most likely to show up in the family is due to air pollution. Its because the environment where my family used to live in. India is a really populated and also polluted country where it is a great risk to the population to inherit the polluted gases which causes air pollution. So asthma is one of the main illness in my 4. I know that high blood pressure is the main illness in my family. The specific health change that I want to make in my family is the blood pressure. I will do it by cutting down on salt and fatty foods like Ghee. I want my family to cut down on the consumption of high cholesterol foods. 5. This assignment made me learn more about my family background and the health risks that evolve around my family. I also learned a lot about how I can make changes in my family because my family has a history of high blood pressure and diabetes. ...

Free Essays on Native American Sovereignty

1. Native Sovereignty Growing up, I always heard that sovereignty meant â€Å"a nation within a nation.† Tribes definitely seemed like their own nation, with their own police force, court, and fire departments, so I never doubted that Tribes were completely sovereign. However, in learning more about the topic, it became clear that Tribes still depend some, if not a lot, on the U.S. government. Yet this dependence does not mean that Tribes have not made progress; they are far more self-sufficient now than they were even twenty years ago. This progress is promising but the process of becoming more sovereign is a slow one. In spite of the progress being made, it seems improbable that Tribes will ever be able to completely rid themselves of the government. This is in large part due to the BIA. Every reservation has a BIA, no matter how little or how much they think they actually use it. For example, on the Umatilla Reservation people believe that they don’t use the BIA very much. However, what they apparently don’t know is that a lot of the Tribal wages are paid by the BIA. And the BIA is federally funded, meaning that unless Tribes are able to separate themselves from the BIA, which they won’t be able to do until they are financially stable enough to completely support themselves, they will always be at least a little dependent on the government. Also, there are some things that the government tells Tribes they are not allowed to do. For example, if there is a murder on a reservation, the Federal Bureau of Investigations is assigned to handle it. In fact, even though a lot of reservations have their own court system, which pushes them toward independence, they are not allowed to handle major felonies. This sends a lot of mixed signals. The government says they want Tribes to be sovereign, but then they also tell them that there are some things that they are not allowed to do. A comparison would be a parent who... Free Essays on Native American Sovereignty Free Essays on Native American Sovereignty 1. Native Sovereignty Growing up, I always heard that sovereignty meant â€Å"a nation within a nation.† Tribes definitely seemed like their own nation, with their own police force, court, and fire departments, so I never doubted that Tribes were completely sovereign. However, in learning more about the topic, it became clear that Tribes still depend some, if not a lot, on the U.S. government. Yet this dependence does not mean that Tribes have not made progress; they are far more self-sufficient now than they were even twenty years ago. This progress is promising but the process of becoming more sovereign is a slow one. In spite of the progress being made, it seems improbable that Tribes will ever be able to completely rid themselves of the government. This is in large part due to the BIA. Every reservation has a BIA, no matter how little or how much they think they actually use it. For example, on the Umatilla Reservation people believe that they don’t use the BIA very much. However, what they apparently don’t know is that a lot of the Tribal wages are paid by the BIA. And the BIA is federally funded, meaning that unless Tribes are able to separate themselves from the BIA, which they won’t be able to do until they are financially stable enough to completely support themselves, they will always be at least a little dependent on the government. Also, there are some things that the government tells Tribes they are not allowed to do. For example, if there is a murder on a reservation, the Federal Bureau of Investigations is assigned to handle it. In fact, even though a lot of reservations have their own court system, which pushes them toward independence, they are not allowed to handle major felonies. This sends a lot of mixed signals. The government says they want Tribes to be sovereign, but then they also tell them that there are some things that they are not allowed to do. A comparison would be a parent who...