Commuication at Diageo Case Study Example | Topics and Well Written Essays - 3000 words

Commuication at Diageo - Case Study ExampleThe details of the midland discourse strategies by Diageo, as discussed in the case study, show that the only the different strategies implemented were almostly focused on the change management issues after the merger. One of the reasons for Diageos internal communication to be no-hit is because both the upward and downward communication within the company is made easily possible (Ramgopal, 2008).The companys communication activities atomic number 18 in direct contact with strategies and plans therefore Diageo sees every communication that is done is to achieve its personal credit line objectives. This is because even if on the whole the top level management makes Diageos business goals and objectives, it is the internal communication bidding that enables these goals to stagger within the organization (Armstrong, 2006). According to the case study, all the leaders in the company are back up to think of communication as a tool, wh ich endure play a role in achieving the companys goals. some other initiative in the communication process by Diageo, according to the case study, is the amount of information delivered to the employees. Employees at Diageo are informed intimately their role at the wider sense of the business. This helps in motivating the employee and once once again implementing the concept of unification under the brand name.Another initiative in the internal communication process is the introductio... It has quarterly meetings through teleconferences and short period conferences. 12 top executives of Diageo participate in these meetings. In these meetings leaders community is the object of discussion and reform (Duncan, 2007). There are over 800 managers who are part of the leadership community at Diageo. At the leadership community they attain introduced many new innovative ideas that can enhance the internal communication process at Diageo. These ideas include use of a new and originativ e buddy system - where all the top level managers and executives are teamed up with communications team. Each of them are assigned a buddy a communication guy. This can help in improving the communications skills of all those managers and executives. Then there is in any case the biweekly update that is sent to the whole community (Robbins, 2009). That update is about all business developments and achievements, and is sent to the whole group by email, according to the case study. This helps in retentivity all the leaders in the loop and once again imposing the brand building of the Diageo. This fortnightly update can also play a great role in the motivation of all the leadership community. Another tool to support the leadership community is through the companys own intranet. This is perhaps the most cost effective and simple way to keep the leadership community with over 800 members together and effectively in touch. According to the case study the intra net is password protecte d. Each member of the community have access to the information according to his or hers respective designation at Diageo (Clark, 2008). There are also many different activities at the leadership community